About us

About our Principle Funeral Director Gemma O’Driscoll CertFP

Gemma is proud to be a 3rd generation Funeral Director. img_5999 She was born into the profession and worked for her grandfather for a number of years. As a young child she carefully watched and learnt all the different aspects of the job and eventually as she got older she took a more active role, undertaking all the jobs within the funeral profession from washing cars through to arranging and conducting funerals.

While working for her grandfather, Gemma decided that she wanted more; to understand the profession, and so she joined SAIF (The trade association for Independent Funeral Directors) as an inspector of other Funeral Directors and she also became a tutor and assessor for the Funeral Directing college, IFDC.

Even as a child, Gemma knew that above all she wanted to run her own Funeral Directors. In 2013 Gemma established
 G. E. O’Driscoll & Daughters, Independent Funeral Directors.

SAIFnational-logo-300x252Her strong Funeral Directing background saw Gemma achieve one of the highest accolades of the profession when she was asked to become President of SAIF in 2015-2016. This was always one of Gemma’s personal goals in life and to achieve it at only 34 years of age was a huge honour for her. During the year she represented the profession across the UK, visited 10 Downing Street, and raised almost £18,000 for two charities very close to her heart, Child Bereavement UK, and Epilepsy Action. She remains on the SAIF Executive, having been re-elected by her peers (Funeral directors from across the UK) for a 3 year term in March 2018.

averywelshundertakingGemma has recently starred in the BBC documentary ‘A Very Welsh Undertaking’ which was a four part series dedicated to following Welsh Funeral Directors as they went about their daily tasks, and achieved another personal highlight when she was interviewed for BBC Radio 4’s Woman’s Hour.

Gemma has received many kind messages since the series aired and every time it gets re-aired on the BBC network


About G. E. O’Driscoll and Daughters

Having started the business in 2013 in Hendy, the village she has lived in for over 20 years, early 2018 saw a move to 67-69 Stepney Street, Llanelli, providing warm, comfortable and modern premises and a town centre location, conveniently opposite the Registrar’s office and easily accessible by public transport. The new premises are ideal for us to serve families requiring our services in Llanelli, Swansea and Surrounding Villages, but we are frequently called upon much further afield by families wishing to have a sensitive, open and modern approach to the funeral of their loved one, or simply those who wish to have a female funeral director.

As members of SAIF we operate under a strict Code of Practice and to the highest standards. We believe in openness and transparency and see our role as to facilitate the funeral that you would like, to enable you to say farewell in the most appropriate way for you.

Most importantly we believe in our mission statement “Because Family is Everything” and while your loved one is in our care, they will be treated as we would like our family members to be treated, and you personally, will be given the time, care and compassion that we would like to receive on the passing of our own family.

We try to be as open and honest with our families as we can and by clicking here you can view all of our policies and procedures including how to make a complaint