About us

Most importantly we believe in our mission statement “Because Family is Everything” and while your loved one is in our care, they will be treated as we would like our family members to be treated, and you personally, will be given the time, care and compassion that we would like to receive on the passing of our own family.

Gemma is the Granddaughter of well known Llanelli Funeral Director Malcolm Silcox. She was born img_5999into the profession and worked for her grandfather for a number of years. As a young child she carefully watched and learnt all the different aspects of the job and eventually as she got older she took a more active role in his company, undertaking all roles of funeral directing from washing the cars through to arranging and conducting the funerals.

While working for her grandfather, Gemma decided that she wanted more; to understand the profession, and so she joined SAIF (The trade association for Independent Funeral Directors) as an inspector of other Funeral Directors and she also became a tutor and assessor for the Funeral Directing college, IFDC.

Even as a child, Gemma knew that above all she wanted to run her own Funeral Directors. In 2013 Gemma established G. E. O’Driscoll & Daughters, Independent Funeral Directors.

SAIFnational-logo-300x252Her strong Funeral Directing background saw Gemma achieve one of the highest accolades of the profession when she was asked to become President of SAIF in 2015-2016. This was always one of Gemma’s personal goals in life and to achieve it at only 34 years of age is a huge honour for her. During the year she represented the profession across the UK, visited 10 Downing Street, and raised almost £18,000 for charity.

averywelshundertakingGemma has recently starred in the BBC documentary ‘A Very Welsh Undertaking’ which was a four part series dedicated to following Welsh Funeral Directors as they went about their daily tasks.

Gemma has received many kind messages since the series aired and every time it gets re-aired on the BBC network


Not only is Gemma mother to six wonderful girls she also:

  • Runs her own family funeral directors
  • Is an Independent Funeral Directors College Tutor and Assessor
  • An inspector of Funeral Directors for SAIF, (the Independent Funeral Directors Trade Association)
  • A member of the SAIF Executive and Past-President
  • A fundraiser for 2 charities close to her heart – Child Bereavement UK and Epilepsy Action

Having lived here for over 20 years, Gemma is proud to be the only funeral director in Hendy, and she is perfectly placed for families to utilise our services in Llanelli, Swansea and Surrounding Villages.

As members of SAIF we operate under a strict Code of Practice and to the highest standards.

We try to be as open and honest with our families as we can and by clicking here you can view all of our policies and procedures including how to make a complaint